About Us

Tony King, founder of Sellect, has over 15 years of experience in the fashion e-commerce space, having initially focused on developing in-house Solutions for Gucci Group and then going onto to start the then ground-breaking, CreateThe Group in 2004. In 2011 Tony decided that a best-in-class platform to address the digital needs of the fashion industry was the correct course. The result is Sellect, a system designed and built from the ground up to meet the precise standards of cutting-edge technology and the online fashion and lifestyle experience. Tony is also the founder and creative director of King & Partners. Today the team at Sellect is a group of talented and passionate individuals backed by a solid and experienced investment team.

Open positions at Sellect

We love what we do. It’s why we work tirelessly and fight hard for what we believe. All this passion inspires the work we do for our clients.

Full Stack Engineer

Take a leadership role and help us build the next generation of eCommerce within our platform and diverse client list.   Learn more


Junior Rails Developer

Hit the ground running building features using the following technologies: Ruby on Rails, Javascript/HTML5/CSS3, Git.   Learn more


Contact Us

Located in the heart of the NoHo District, Sellect offices draw inspiration from the creative environment that surrounds us.


+1 212 729 4144